I've tried to cover the general questions that I am usually asked, if you can think of anything that needs to be added, please contact me and I will add it to the list. If you have any questions pertaining to a particular topic click on the Submit Question link and I will reply. If your question is pertinent I will add it to the list of questions in the FAQ.
Content for your website plays a vital role in its success, especially in terms of search engine optimization (SEO). As previously mentioned, the quality and relevance of your website's content are essential. You should incorporate words and phrases that your target audience is likely to use when searching for your products or services. Search engines analyze your site's content to understand its purpose and determine how it should rank in search results. Therefore, carefully crafting your website’s text is crucial for visibility and engagement.
Who Should Write Your Website Content?
The best person to write the content for your website is you. No one knows your business and its unique aspects better than you do. By writing your own content, you can ensure that it accurately represents your brand, conveys your message, and appeals directly to your customers.
Guidelines for Using Images on Your Website
Copyright Considerations
In the past, it was common to simply find images online and use them on your website. However, most images available on the internet today are protected by copyright. Using copyrighted images without permission can lead to legal issues and significant financial penalties. For example, a client who used internet images for their online restaurant menu received a cease-and-desist letter, along with a $30,000 bill for unauthorized usage of their images.
Best Practices for Obtaining Images
If you have your own images, it is best to use them. If you do not have suitable images, you can visit stock photo websites such as iStock Photo or Dreamstime, or search for other stock image providers online. These platforms allow you to purchase licenses for images at a reasonable cost, enabling you to legally use them on your website.
Technical Guidelines for Images
When selecting images, follow these general guidelines: images should have a width of 1920 pixels, with the height proportionate to width. Ensure there is ample croping room around the image to allow for adjustments without compromising quality.
Image Quality and Sizing
It is important to use images that are large enough for your website’s needs. For example, receiving images that are very small, such as the size of a postage stamp, renders them unusable for web design. While it is possible to resize a larger image to make it smaller, it is not possible to enlarge a small image without a significant loss of quality.
Mon - Jan 12, 2026
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